Boomer babies, also known as Baby Boomers, are individuals born between 1946 and 1964.
This generation emerged during a post-World War II population surge and now represents one of the largest and most influential consumer groups in history. As they've aged, Boomers have maintained strong purchasing power, controlling a significant share of the nation's wealth and spending.
They are active consumers across a range of industries and travel, healthcare, real estate, luxury goods, and technology. Their loyalty, brand awareness, and financial stability make them a prime target for marketers seeking an audience with both disposable income and established preferences.